Camel cigarettes
17:58, 2009-Apr-16
Camel cigarettes are without a doubt one of the most renowned tobacco brands in the market. is very popular and you can hardly find a person who won't recognize this symbol.
Camel leads back to 1913. With the growing popularity of cigarette producer of tobacco pipes - a tobacco company RJR decided to produce exactly this type of tobacco product. The original mark did not belong to the company, Richard Reynolds - it was little known and was named Red Camel. With the transition to a new owner changed the name to Camel.
The symbol of the brand has become famous Joe Camel. Advertising agency NWAyer, which has been supporting the new cigarettes, shocked consumers with their extraordinary Slogans. A few days before the release of stamps on sale in the daily newspapers have an image of camels. Writing succinctly explained: ?Camels?. Over time, the slogan increasingly intrigues readers: ?Camels go! ? And ?Tomorrow in the city of camels will be higher than in Asia and Africa combined!?. Only a day selling advertising has finally been attained full clarity: ?cigarettes Camel are already here!?.
Camel perhaps the only brand that has retained its design virtually unchanged since the emergence of the market. Up to 95 years, Joe Camel has been recognized equally to smokers and nonsmokers. Camel Cigarettes endured stiff competition from Marlboro, large-scale promotion project Camel Trophy, rebranding in 2000-2001.
Currently, Camel cigarettes,packaging design changed - it became more modern and reliable. The main elements - Joe Camel, pyramids, the inscription ?Camel? - remained unchanged, but became clearer. The entire composition is now enclosed in a circle. Preserved and remind the unique taste of cigarettes: ?Turkish & domestic blend?, but add information, emphasizing long-standing history of the brand.
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